OLD MAIN MUSIC FESTIVAL

BRANDING AND MARKETING

Old Main Music Festival is an art and music festival at Mississippi State University setup, organized, and ran by Music Maker Productions (MMP). The project was designing a branding system for MMP to embody the warm, vibrant, and welcoming atmosphere the festival provides not only for students but for the Starkville community too. Logos, wordmarks, typography, illustrations, graphics, icons, posters, and the sponsorship packet were included in the identity system.