UMBLE COFFEE BREWING CO

BIRDS OF A FEATHER ADVERTISING CAMPAIGN

Umble Coffee Co. is a home grown Starkville, MS coffee shop that roasts, grinds, and brews specialty grade arabica coffee beans and distributes it nationwide. Umble prides itself on producing high-quality, healthy coffee—containing antioxidants and anti-inflammatories— that tastes good black.

The advertising campaign, “Birds of a Feather Drink Coffee Together,” focuses on Umble’s roots in southern hospitality, highlighting how coffee brings communities together featuring playful illustrative scenes of birds communing. The campaign includes magazine advertisements, a billboard, and a short video commercial.